IHIDERO Victor Osae
Premised on the need to strengthen the extant relationship between the United Nations Children’s Fund (UNICEF) and the media, Katsina Field Office of UNICEF on Friday met with media practitioners to delibrate on the ways to sustaining the harmonious working relationship between them.
The meeting which is aimed at advancing children-related issues in the state through increased media reporting, also had media practitioners agreeing to work together with UNICEF to champion the cause of children through advocacy, periodic media engagement, including joint field visits and regular information sharing to help advocate for children in the state.
Addressing media practitioners at the maiden meeting, Chief of Field Office, UNICEF Katsina, Padmavathi Yedla acknowledged that the media is an important tool in bridging the gap between the governed and the government saying “The media is key and it has important roles to play in our work for children; hence, there is the need to work together towards achieving improved and equity driven results for children” she said.
According to her, there is urgent need for increased and sustainable campaign and awareness creation to raise the profile on the rights of children by parents and other stakeholders to help accelerate the much expected progress and advancement for children in addressing children issues towards ensuring that children receive the necessary support to grow in good health to their full potential.
Padmavathi, urged journalists in the state to increase coverage and the reportage of children issues through their various channels in reaching the public with key messages. She pledged to support and cooperate with the media to promote the best interest of children and women in the state.
In his remarks, the Media and External Relations Officer, UNICEF Kaduna, Rabiu Musa said the need for the partnership is imperative towards enhancing the goals of UNICEF and an efforts towards ensuring providing the media with the necessary support to advocate for children.
The media practitioners, on their part unanimously pledged to work relentlessly with UNICEF to deliver quality results for children and have since appointed a focal person to mediate with UNICEF whenever the need arise.